Today is no better, with the Roadrunner and Foghorn Leghorn perhaps most recognizable as shills for companies like Time Warner and Geico. To be fair, my exposure to Looney Tunes at the time bore that out pretty well: I grew up in the age of Space Jam and the slew of jerseys, sneakers, McDonald’s toys, pogs, and cookie jars that film spawned. For all the pandemonium that Bugs Bunny and his ilk ostensibly represent, their chaos is bland, their destruction is predictable, and their lineage is corporate. Despite the cultural pervasiveness of these characters, and a lifelong love of animation on my part, they’ve always struck me as annoying, repetitive, and boring. I have an uncomfortable confession to make: I have never liked the Looney Tunes. From blatant plagiarism to offensive and stereotypical subject matter, the 1930s Looney Tunes cartoons have a dark history.
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